Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wp-graphql domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wp-simple-firewall domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php on line 6114

Warning: Cannot modify header information - headers already sent by (output started at /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php:6114) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php:6114) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php:6114) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php:6114) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php:6114) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php:6114) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php:6114) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home4/carbonsw/public_html/carbonswitchcms/wp-includes/functions.php:6114) in /home4/carbonsw/public_html/carbonswitchcms/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":956,"date":"2021-10-07T17:29:49","date_gmt":"2021-10-07T17:29:49","guid":{"rendered":"https:\/\/carbonswitch-cms.site\/?p=956"},"modified":"2021-12-13T22:58:23","modified_gmt":"2021-12-13T22:58:23","slug":"climate-action-is-contagious","status":"publish","type":"post","link":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious","title":{"rendered":"Climate action is contagious"},"content":{"rendered":"\n

This is the first edition of the new Carbon Switch newsletter, <\/strong>written by me, Michael Thomas<\/a> \ud83d\udc4b<\/p>\n\n\n\n

In this first edition, I want to share a bit about what you can expect from this newsletter and make the argument for “both\/and climate action.”<\/strong> <\/p>\n\n\n\n

But before diving in I want to share some exciting news: <\/p>\n\n\n\n

A couple weeks ago Vox published a YouTube video<\/a> featuring me and my research at Carbon Switch on heat pumps. It already has more than one million views<\/strong>.<\/p>\n\n\n\n

I’ve spent the last year trying to increase awareness for this boring, but important climate solution. To be able to introduce heat pumps to one of the biggest channels on YouTube was an incredible honor. <\/p>\n\n\n\n

An introduction to “both\/and climate action”<\/h3>\n\n\n\n

Let me ask you a question that you’ve probably thought about a lot \u2014 either consciously or subconsciously.<\/p>\n\n\n\n

To prevent catastrophic climate change,\u00a0is it more effective to reduce your personal carbon footprint or focus on collective action?<\/strong><\/p>\n\n\n\n

I’m not sure there’s a question that divides the climate community more.<\/p>\n\n\n\n

One of you may be drafting up an email to me right now explaining that\u00a0the concept of a carbon footprint is a sham<\/a>\u00a0designed by Big Oil. “We have to regulate fossil fuel companies, not blame ourselves!”\u00a0<\/p>\n\n\n\n

Or maybe you just read the latest news about Senator Joe Manchin and the grim outlook for the reconciliation bill. “What’s the point of trying to pass climate policy if our politics are so gridlocked? We need to focus on what we can control.”<\/p>\n\n\n\n

I’ve wrestled with this question for years. But lately I’ve come to see the question as silly and distracting.\u00a0We, of course, need both individual and collective action.<\/strong>\u00a0<\/p>\n\n\n\n

We should all try to electrify our homes and bring our carbon footprint to zero\u00a0and<\/strong>\u00a0we should all do everything we can to pass policy in our cities, states, and country to encourage others to do the same.\u00a0<\/p>\n\n\n\n

But I would even go further and argue that individual and collective action are one in the same. They are two sides of the same coin.<\/p>\n\n\n\n

Everyone’s contagious and change is a river<\/h3>\n\n\n\n

In a recent AMA podcast, Ezra Klein shared two ideas that I can’t stop thinking about:<\/p>\n\n\n\n

First, he argued that\u00a0every individual’s habits and beliefs are contagious<\/strong>. Whenever we do, say, or believe something we infect the people around us with our beliefs and habits.\u00a0<\/p>\n\n\n\n

I stopped eating meat because my Dad stopped eating meat. Then I went vegan when I met my partner Hannah. Both of them infected me. And now I’ll go on to infect those around me (hopefully one of you!).\u00a0<\/p>\n\n\n\n

If COVID-19 taught us anything it is that one infection here or there doesn’t feel like much to any individual, but it can completely change a society given a high viral coefficient and\/or time.\u00a0<\/p>\n\n\n\n

The second thing Klein argued is that\u00a0social change is a river<\/strong>. People often talk about politics being upstream of policy. But further upstream still is culture.\u00a0<\/p>\n\n\n\n

Ok that’s a little wonky so here’s another way to put it: in a representative democracy you can’t pass policy unless the people \u2014 more specifically the people that actually vote \u2014 want it. There are of course distortions at the margin, but over the long-run, democracies prove responsive to voters.<\/p>\n\n\n\n

In other words cultural change is a pre-requisite to policy change. And it’s our individual actions that change that culture in the first place.\u00a0<\/p>\n\n\n\n

That’s what I mean when I say individual and collective action are two sides of the same coin.\u00a0<\/p>\n\n\n\n

What you can expect in this newsletter<\/h3>\n\n\n\n

This idea, that there is no seperation between individual and collective action \u2014 what I’ll refer to as “Both\/and climate action” \u2014 will be a central theme in this newsletter.<\/p>\n\n\n\n

Next week, for example, I’m going to write about why heat pumps are one of the most effective ways to cut your carbon footprint. And then I’m going to share a story about a state that has passed some of the best electrification policy in the country (and why we should all encourage our state legislators to follow suit). <\/p>\n\n\n\n

In the meantime I’d love to hear from you.<\/p>\n\n\n\n

What do you think about this idea of “Both\/and climate action”?<\/p>\n\n\n\n

How have your beliefs and habits changed over time? What do you think you can attribute that change to? <\/p>\n\n\n\n

If you made it this far, thank you! And see you next week \ud83d\udc4b<\/p>\n","protected":false},"excerpt":{"rendered":"

This is the first edition of the new Carbon Switch newsletter, written by me, Michael Thomas \ud83d\udc4b In this first edition, I want to share a bit about what you can expect from this newsletter and make the argument for “both\/and climate action.”  But before diving in I want to share some exciting news:  A couple weeks ago Vox published a […]<\/p>\n","protected":false},"author":2,"featured_media":965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[187],"tags":[],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletters"],"yoast_head":"\nWhat's the most effective way to prevent climate change?<\/title>\n<meta name=\"description\" content=\"Is it better to focus on your personal carbon footprint or get involved in collective action? The truth is we need both.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's the most effective way to prevent climate change?\" \/>\n<meta property=\"og:description\" content=\"Is it better to focus on your personal carbon footprint or get involved in collective action? The truth is we need both.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious\" \/>\n<meta property=\"og:site_name\" content=\"Carbon Switch\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-07T17:29:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T22:58:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@curious_founder\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#article\",\"isPartOf\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious\"},\"author\":{\"name\":\"Michael Thomas\",\"@id\":\"https:\/\/carbonswitch-cms.site\/#\/schema\/person\/e5140f40fb03727d1699204ac15e1a3e\"},\"headline\":\"Climate action is contagious\",\"datePublished\":\"2021-10-07T17:29:49+00:00\",\"dateModified\":\"2021-12-13T22:58:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious\"},\"wordCount\":758,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/#organization\"},\"image\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#primaryimage\"},\"thumbnailUrl\":\"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg\",\"articleSection\":[\"Newsletters\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious\",\"url\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious\",\"name\":\"What's the most effective way to prevent climate change?\",\"isPartOf\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#primaryimage\"},\"image\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#primaryimage\"},\"thumbnailUrl\":\"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg\",\"datePublished\":\"2021-10-07T17:29:49+00:00\",\"dateModified\":\"2021-12-13T22:58:23+00:00\",\"description\":\"Is it better to focus on your personal carbon footprint or get involved in collective action? The truth is we need both.\",\"breadcrumb\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#primaryimage\",\"url\":\"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg\",\"contentUrl\":\"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"climate protest image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/carbonswitch-cms.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Climate action is contagious\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/carbonswitch-cms.site\/#website\",\"url\":\"https:\/\/carbonswitch-cms.site\/\",\"name\":\"Carbon Switch\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/carbonswitch-cms.site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/carbonswitch-cms.site\/#organization\",\"name\":\"Carbon Switch\",\"url\":\"https:\/\/carbonswitch-cms.site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/carbonswitch-cms.site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2020\/08\/cropped-site-logo.png\",\"contentUrl\":\"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2020\/08\/cropped-site-logo.png\",\"width\":1556,\"height\":310,\"caption\":\"Carbon Switch\"},\"image\":{\"@id\":\"https:\/\/carbonswitch-cms.site\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/carbonswitch-cms.site\/#\/schema\/person\/e5140f40fb03727d1699204ac15e1a3e\",\"name\":\"Michael Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/carbonswitch-cms.site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17cd5c12a96fae7f87b52c7bf1d10d87?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17cd5c12a96fae7f87b52c7bf1d10d87?s=96&d=mm&r=g\",\"caption\":\"Michael Thomas\"},\"description\":\"Michael is the founder of Carbon Switch. Previously he wrote freelance magazine stories for publications like The Atlantic, FastCompany, and Quartz. Right now he's probably daydreaming about heat pumps or some other climate solution.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/michael-thomas-4b01054a\/\",\"https:\/\/x.com\/curious_founder\"],\"url\":\"https:\/\/carbonswitch-cms.site\/author\/mthomas-denver\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's the most effective way to prevent climate change?","description":"Is it better to focus on your personal carbon footprint or get involved in collective action? The truth is we need both.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"What's the most effective way to prevent climate change?","og_description":"Is it better to focus on your personal carbon footprint or get involved in collective action? The truth is we need both.","og_url":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious","og_site_name":"Carbon Switch","article_published_time":"2021-10-07T17:29:49+00:00","article_modified_time":"2021-12-13T22:58:23+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg","type":"image\/jpeg"}],"author":"Michael Thomas","twitter_card":"summary_large_image","twitter_creator":"@curious_founder","twitter_misc":{"Written by":"Michael Thomas","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#article","isPartOf":{"@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious"},"author":{"name":"Michael Thomas","@id":"https:\/\/carbonswitch-cms.site\/#\/schema\/person\/e5140f40fb03727d1699204ac15e1a3e"},"headline":"Climate action is contagious","datePublished":"2021-10-07T17:29:49+00:00","dateModified":"2021-12-13T22:58:23+00:00","mainEntityOfPage":{"@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious"},"wordCount":758,"commentCount":0,"publisher":{"@id":"https:\/\/carbonswitch-cms.site\/#organization"},"image":{"@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#primaryimage"},"thumbnailUrl":"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg","articleSection":["Newsletters"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#respond"]}]},{"@type":"WebPage","@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious","url":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious","name":"What's the most effective way to prevent climate change?","isPartOf":{"@id":"https:\/\/carbonswitch-cms.site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#primaryimage"},"image":{"@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#primaryimage"},"thumbnailUrl":"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg","datePublished":"2021-10-07T17:29:49+00:00","dateModified":"2021-12-13T22:58:23+00:00","description":"Is it better to focus on your personal carbon footprint or get involved in collective action? The truth is we need both.","breadcrumb":{"@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carbonswitch-cms.site\/climate-action-is-contagious"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#primaryimage","url":"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg","contentUrl":"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2021\/10\/climate-protest-image.jpg","width":1920,"height":1280,"caption":"climate protest image"},{"@type":"BreadcrumbList","@id":"https:\/\/carbonswitch-cms.site\/climate-action-is-contagious#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carbonswitch-cms.site\/"},{"@type":"ListItem","position":2,"name":"Climate action is contagious"}]},{"@type":"WebSite","@id":"https:\/\/carbonswitch-cms.site\/#website","url":"https:\/\/carbonswitch-cms.site\/","name":"Carbon Switch","description":"","publisher":{"@id":"https:\/\/carbonswitch-cms.site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carbonswitch-cms.site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/carbonswitch-cms.site\/#organization","name":"Carbon Switch","url":"https:\/\/carbonswitch-cms.site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/carbonswitch-cms.site\/#\/schema\/logo\/image\/","url":"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2020\/08\/cropped-site-logo.png","contentUrl":"https:\/\/carbonswitch-cms.site\/wp-content\/uploads\/2020\/08\/cropped-site-logo.png","width":1556,"height":310,"caption":"Carbon Switch"},"image":{"@id":"https:\/\/carbonswitch-cms.site\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/carbonswitch-cms.site\/#\/schema\/person\/e5140f40fb03727d1699204ac15e1a3e","name":"Michael Thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/carbonswitch-cms.site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17cd5c12a96fae7f87b52c7bf1d10d87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17cd5c12a96fae7f87b52c7bf1d10d87?s=96&d=mm&r=g","caption":"Michael Thomas"},"description":"Michael is the founder of Carbon Switch. Previously he wrote freelance magazine stories for publications like The Atlantic, FastCompany, and Quartz. Right now he's probably daydreaming about heat pumps or some other climate solution.","sameAs":["https:\/\/www.linkedin.com\/in\/michael-thomas-4b01054a\/","https:\/\/x.com\/curious_founder"],"url":"https:\/\/carbonswitch-cms.site\/author\/mthomas-denver"}]}},"_links":{"self":[{"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/posts\/956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/comments?post=956"}],"version-history":[{"count":3,"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/posts\/956\/revisions"}],"predecessor-version":[{"id":968,"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/posts\/956\/revisions\/968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/media\/965"}],"wp:attachment":[{"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/media?parent=956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/categories?post=956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carbonswitch-cms.site\/wp-json\/wp\/v2\/tags?post=956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}